Turning Instagram Engagement into Measurable Sales at Wayback Burgers Cedar Park, TX

Client: Wayback Burgers Cedar Park, TX
Industry: Restaurant
Services: Social Media Marketing, Local SEO

The Challenge

Wayback Burgers Cedar Park, TX, a QSR franchise, approached us with the goal of increasing local awareness, driving foot traffic, and boosting sales through their social media presence.

Low local brand awareness
Difficulty in attracting new customers
Underperforming Instagram presence
Lack of a clear strategy for social media ROI

They needed a comprehensive solution to transform their social media into a powerful sales-generating tool.

The Insight

Our analysis revealed that while Wayback Burgers had an Instagram presence, it wasn't effectively engaging its local audience or driving them to the restaurant.

We identified several key areas for improvement, including content strategy, audience targeting, and the integration of sales-focused calls to action.

Irrelevant content
Generic hashtags
Lack of local targeting
No direct calls to action

Key Audiences

Local Families
Students & Young Professionals
Lunch Crowd
Sports Fans
Foodies & Casual Diners

See Our Full Audience Persona Report →

Our Campaign

We designed a multi-faceted campaign tailored to their unique needs.

The Strategy

Localized Content & Engagement

Developed a content strategy focused on local events, promotions, and community engagement to resonate with the Cedar Park audience.

High-quality food photography
User-generated content campaigns
Interactive stories & polls
Local event promotions

Targeted Advertising & Influencer Outreach

Implemented geo-targeted Instagram ads to reach potential customers within a specific radius of the restaurant, coupled with local micro-influencer collaborations.

Location-based ad campaigns
Audience segmentation
Micro-influencer partnerships
Trackable promo codes

Sales-Driven Calls to Action

Integrated clear and compelling calls to action (CTAs) in every post, directing users to order online, visit the store, or redeem special offers.

Type	Example	Goal	Result
Online Order	Order Now via Link in Bio	Increase online sales	Tracked via UTM links
In-Store Visit	Show this post for 10% off!	Drive foot traffic	Tracked via coupon redemption
Engagement	Tag a friend who loves burgers!	Increase reach	Tracked via comments/shares